PRIOR TO CONTRACT
SIGNING
• Introductory Brochure
• Directory Coverage by town/city/county
• Research headings in area markets
• Cost analysis/proposal based on client’s
annual budget
• Competitive Cost & Comparison studies
• Tear Pages (electronic printout of actual page)
• Internet Consultation (Partner with Major ISP's)
AFTER CONTRACT SIGNING
• Web-Based
Client Access Program -- 24/7 access
• Decision meeting-market info, items, artwork, etc.
• Determine publisher bonuses & discounts where
available
• Telephone company business office interaction
• Publisher/printer interaction
• Orders keyed to database
• Accuracy check for headings, addresses,
phone numbers, item codes, etc.
• Orders transmitted to publishers
(SAC--send acknowledgements)
• Confirmations received from publishers
(RAC--received
acknowledgements)
• Artwork compiled & checked for accuracy,
publishers specs, text matter,
adherence to YPA
guidelines
• Compile Management Reports/many formats
• Produce a comprehensive Client Program Binder
(ad proofs, confirmations, Mgt. Reports)
• Provide tear sheets as proof of publication
• Provide copy of publisher invoice
• Internet Placement (City, State, Regional, National)
• Automated Dealer Solicitation Programs and Reports
BILLING & INVOICING
• Annual billing per directory/minimizes
invoices
• Split billing by directory and advertised
item
• Invoices mailed on the 30th of each month
• Immediate Credit for items published incorrectly
• Negotiate claims with publishers
• Individual locations can be separated on invoice
• Separate statements and/or notices
• Copy of publisher invoice and publisher Tear Page
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PROGRAM
MAINTENANCE
• 24/7
Web-Based Client access for changes
• Daily interaction with publishers & business
offices
• Immediate action on ALL publisher queries
• Provide artwork proofs prior to publication
• Management reports in a variety of formats
• All client requests are processed daily
• Monthly renewal verifications via internet or US Mail
• Electronic order & ad transmission to publishers
• AD proofs on ALL sizes prior to transmission
• Ongoing advice to clients of new and existing
publishers incentives/discounts/market plans
| ARTWORK
SERVICES |
|
Cost
Free Art Services
• Complete
in house art &
design
• Electronic Artwork
Transmission
• In column text only ads |
Charged
Services
• Logos
designed/color
separations
• Display and Trade Mark Logo ads
• Custom Artwork |
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