Requirements for National Accounts
:) 20 directories
:) 2 publishers (such as BellSouth/AT&T and Verizon/Idearc)
:) 3 states
:) 30% of ad revenue must be outside the main state
:) State, regional, and agency accounts welcome (Call for requirements)

Facts about the Yellow Pages Industry

Directories::: There are over 7,000 telephone directories in the United States that are members of the Yellow Pages Association (YPA). Utility & Independent Publishers

Publishers::: There are approximately 120 different publishers of telephone directories in the US. CMR's are the only companies designated as Certified Marketing Representatives to place advertising for national clients across publisher boundaries .

Close Dates::: Not all directories publish at the same time. Directories close all year long. National close dates precede local by 2 to 4 weeks.

UDAC's::: Universal Directory Advertising Codes-- There are more than 4,800 different advertising item codes.

Yellow Page Revenue::: Over $13 Billion annually of which 16% is attributed to national clients.

Types of Directories::: Local Utility Directory -- Independent Publisher Directories -- Area wide or over lay -- Suburban or Neighborhood -- Special Interest -- Business to Business -- Electronic Directories

If you have any questions regarding any of the above, please call us at 1-800-326-4904 or send an email to: service@adsplusyp.com